Our Blogs

Baby Massage Mistakes I Wish Someone Had Warned...
Picture this: A new mom, bleary-eyed but determined, sitting cross-legged on the floor with her squirming little one. She’d heard baby massage was the golden ticket—better sleep, happier tummy, a...
Baby Massage Mistakes I Wish Someone Had Warned...
Picture this: A new mom, bleary-eyed but determined, sitting cross-legged on the floor with her squirming little one. She’d heard baby massage was the golden ticket—better sleep, happier tummy, a...

The Right Order to Apply Baby Skincare Products
Being a parent means figuring out a million little things—like how to keep your baby’s skin happy with all the products out there. I’ll admit, the shelves full of bottles...
The Right Order to Apply Baby Skincare Products
Being a parent means figuring out a million little things—like how to keep your baby’s skin happy with all the products out there. I’ll admit, the shelves full of bottles...

Why We Created PureAura: The Problem We Aim to ...
A baby’s skin is 30% thinner & more absorbent than an adult’s. That means everything you put on it—good OR bad—gets absorbed faster. Yet, many "baby-safe" products still contain parabens,...
Why We Created PureAura: The Problem We Aim to ...
A baby’s skin is 30% thinner & more absorbent than an adult’s. That means everything you put on it—good OR bad—gets absorbed faster. Yet, many "baby-safe" products still contain parabens,...