About us
Welcome to Pure Aura – where tradition meets innovation, and every baby receives the love and care they deserve.
Pure Aura was born from a simple belief that the wisdom of Ayurveda deserves a place in the modern skincare routine.
We began with baby care, creating gentle, thoughtfully formulated products rooted in Ayurvedic ingredients. Today, Pure Aura is evolving into a modern Ayurvedic skincare brand for women and babies ,bringing together powerful ingredients, purposeful formulations and a premium skincare experience.
We believe Ayurveda should not feel old-fashioned. It should feel effective, beautiful, modern and relevant.
And this is only the beginning. We’re building Pure Aura one problem-solving formulation at a time ,with a vision to make Ayurvedic skincare a part of every modern Indian household.
Founder
Sagar Setia
Pure Aura is the brainchild of Sagar Setia, a young and passionate entrepreneur who has successfully built multiple companies. His journey with Pure Aura began with a heartfelt realization – if he couldn’t find the safest, purest products for his own niece and nephew, how could other parents? This personal mission turned into a passionate drive to redefine baby care, ensuring that every child receives the best nature has to offer.
His determination to provide pure, chemical-free, and ultra-gentle baby products has led to the creation of a brand that mothers can trust wholeheartedly. Pure Aura isn’t just a brand; it’s a commitment to purity, love, and the well-being of little ones everywhere.
From our hands to yours, Pure Aura is here to nurture, protect, and celebrate the beautiful journey of motherhood and babyhood. Because when it comes to your baby, nothing but the purest will do.
Co- Founder
Shipra Mishra
Shipra Mishra is the Co-Founder of Pure Aura and is leading the company’s vision to build a globally recognized Indian beauty and wellness brand. With over six years of experience in digital media and prior leadership experience at a unicorn EdTech company, she brings a rare combination of consumer insight, brand-building expertise, and execution capabilities.
Having built and nurtured a strong community of young Indian consumers and spoken on platforms such as Josh Talks and TEDx, Shipra possesses a deep understanding of the aspirations shaping the next generation of beauty and wellness. She is committed to building Pure Aura into a category-defining brand that blends the timeless wisdom of Ayurveda with modern innovation and design.
Business Head
Mayureshwar Bhardwaj
At Pure Aura, we believe every baby deserves the purest and gentlest care from the very beginning. Our mission is to create thoughtfully crafted baby care products that combine the timeless goodness of Ayurveda with the confidence of modern science.
Every product is developed with a strong commitment to safety, quality, and trust—free from unnecessary harsh ingredients and designed to support the delicate needs of babies while giving parents complete peace of mind. At the heart of Pure Aura is a simple purpose: to nurture, protect, and care for every little one with purity, responsibility, and love.