Our Blogs

Top 5 Myths About Baby Skincare — Busted by Experts!

Top 5 Myths About Baby Skincare — Busted by Exp...

As new or expecting parents, you want the best for your baby — especially when it comes to their delicate skin. But in today’s world of parenting forums, social media...

Top 5 Myths About Baby Skincare — Busted by Exp...

As new or expecting parents, you want the best for your baby — especially when it comes to their delicate skin. But in today’s world of parenting forums, social media...

5 Signs Your Baby’s Skin is Reacting to a Product (And What to Do)

5 Signs Your Baby’s Skin is Reacting to a Produ...

As a parent, nothing matters more than your baby's comfort and well-being. Their soft, delicate skin needs extra protection—and unfortunately, even some "baby-safe" products on the market may cause irritation,...

5 Signs Your Baby’s Skin is Reacting to a Produ...

As a parent, nothing matters more than your baby's comfort and well-being. Their soft, delicate skin needs extra protection—and unfortunately, even some "baby-safe" products on the market may cause irritation,...

Baby Massage Mistakes I Wish Someone Had Warned Me About

Baby Massage Mistakes I Wish Someone Had Warned...

Picture this: A new mom, bleary-eyed but determined, sitting cross-legged on the floor with her squirming little one. She’d heard baby massage was the golden ticket—better sleep, happier tummy, a...

Baby Massage Mistakes I Wish Someone Had Warned...

Picture this: A new mom, bleary-eyed but determined, sitting cross-legged on the floor with her squirming little one. She’d heard baby massage was the golden ticket—better sleep, happier tummy, a...

The Right Order to Apply Baby Skincare Products

The Right Order to Apply Baby Skincare Products

Being a parent means figuring out a million little things—like how to keep your baby’s skin happy with all the products out there. I’ll admit, the shelves full of bottles...

The Right Order to Apply Baby Skincare Products

Being a parent means figuring out a million little things—like how to keep your baby’s skin happy with all the products out there. I’ll admit, the shelves full of bottles...

Why We Created PureAura: The Problem We Aim to Solve

Why We Created PureAura: The Problem We Aim to ...

A baby’s skin is 30% thinner & more absorbent than an adult’s. That means everything you put on it—good OR bad—gets absorbed faster. Yet, many "baby-safe" products still contain parabens,...

Why We Created PureAura: The Problem We Aim to ...

A baby’s skin is 30% thinner & more absorbent than an adult’s. That means everything you put on it—good OR bad—gets absorbed faster. Yet, many "baby-safe" products still contain parabens,...