Why We Created PureAura: The Problem We Aim to Solve

A baby’s skin is 30% thinner & more absorbent than an adult’s.

That means everything you put on it—good OR bad—gets absorbed faster.

Yet, many "baby-safe" products still contain parabens, sulfates, artificial fragrances.. Ingredients that disrupt hormones, strip moisture, and trigger allergies.

And the worst part? Parents aren’t even aware of it.

That didn’t sit right with me.

India needed a baby care brand that actually put purity first.

That’s how PureAura was born.

We know that Ayurveda has always known what modern skincare is only now catching up to: the safest ingredients come from nature itself.

But because I wanted PureAura to feel like a mother’s love - a brand that parents could trust without second-guessing.. 

I decided that PureAura will combine the power of Ayurvedic formulations with modern dermatological safety standards with:

✅ No toxins. No shortcuts.
✅ 100% Plant-Based, Dermatologist-Approved Formulas.
✅ Ingredients carefully chosen for a baby’s sensitive skin.

Because here’s the hard truth: Just because it says "baby-safe" on the label doesn’t mean it actually is.

I learned this the hard way. And I don’t want any parent to go through the same.

So here’s a challenge for you:
💡Grab the nearest baby care product. Google its ingredients.
What’s the first one that concerns you?